Abay Bank Unveils New Brand


Abay Bank Unveils New Brand

Marking a significant milestone in its 14-year journey, Abay Bank recently unveiled a fresh brand identity with seven million Birr. Drawing inspiration from the Blue Nile River Falls, executives said the deep blue signifies stability and trustworthiness, while golden brown represents growth and resilience. A touch of blue capital lettering adds a subtle nod to innovation. During the launch ceremony held at the Hyatt Regency, CEO Yehuala Gesesse proudly articulated the brand's deeper meaning, celebrating the Bank's financial achievements over the years. Abay Bank netted a 1.55 billion Br profit in the last fiscal year and a strategic increase in paid-up capital by 19.1pc, standing at 4.73 billion Br. The event also featured remarks by Freezer Ayalew, National Bank's supervision director, who highlighted the critical role of innovation in the evolving financial landscape.

[ssba-buttons]

Radar

Fresh Push to Help Farmers Get Covered & Cash In

The Ministry of Agriculture has established the Rural Finance Service Unit (RFSU) to coordinate and expand agricultural insurance nationwide. Announced on Tuesday at the 2025 UNDP Financial Resilience in Agriculture Community of Practice forum (held at the UN Economic Commission for Africa headquarters), the RFSU is supported by UNDP, JICA, and other partners with funding from the Bill & Melinda Gates Foundation. Agriculture Minister Girma Amente (PhD) and State Minister Sofia Kassa attended...


Radar

Mission 300 Gains Momentum as Ethiopia Charts Path to Energy Equity

The Government has developed a National Energy Compact with the goal of achieving universal electricity access by 2030. The strategy, led by the Ministry of Water & Energy (MoWE), outlines Ethiopia's commitment to reaching 100pc energy access for its population within the next five years. According to State Minister for Energy Development Sector Sultan Woli, the compact was prepared in collaboration with key development partners, including the World Bank Group and the African Development...


Radar

Rammis Bank Commences Mobile Application, Card Banking Services

Rammis Bank has launched its mobile banking application and card services as part of its digital expansion drive. The "Rammis Mobile App" was officially introduced during a launch event held on Saturday at the Grand Eliana Hotel. The app allows users to transfer funds at any time, pay bills, top up mobile airtime, and send money to telebirr wallets for themselves or others. The newly introduced card service enables customers to withdraw cash from any ATM and make payments via Point of Sale (P...