Safaricom Ethiopia has announced the appointment of Andualem Admassie (PhD) as its new Chief External Affairs Officer. Having previously served as the CEO of Ethio Telecom, Andualem would bring a wealth of experience in telecommunications and technology, where he played a key role in transforming the organization and expanding its services. Prior to joining Safaricom, Andualem co-founded and led a telecom company in South Sudan and has also held significant positions such as Director General of the Education and Training Authority. He has also been active in academia, serving as a university lecturer both locally and internationally. His involvement extends to various boards, including ICT Park Corporation, Addis Ababa Science and Technology University (AASTU), Wollo University, Ethiopian Toll Roads Enterprise, and the Ethiopian Agricultural Commodities Warehousing Service Enterprise. Wim Vanhelleputte, CEO of Safaricom Ethiopia, expressed confidence in Andualem’s ability to advance the company’s operations and provide valuable local insights. This appointment is seen as a strategic move to enhance Safaricom Ethiopia’s leadership and support its growth in the Ethiopian market.