OMNI OUTDOORS


OMNI OUTDOORS

Various sports are played late afternoon at the Stadium near Mesqel Square. In a country where soccer reigns as the epicentre of most athletic energy, finding sporting avenues for team activities is often daunting. Urbanites  share small playgrounds scattered about the capital for a panoply of games. The wave of recreational parks built over the past years have become go-to hotspots for most looking for accommodating spaces. With nearly 70pc of the Ethiopian population aged below 29 years old and close to 27pc unemployed youth population, sport provides a constructive channel for outbursts of creative energy.  

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TIMELESS COMEBACK

Unilever Ethiopia, a subsidiary of the British household name Unilever, unveiled a new line of Vaseline skincare products on Thursday, June 26, at the Sheraton Hotel. The launch featured several new scented lotions and petroleum jelly products. Unilever Ethiopia CEO Nesibu Temesgen and UK Ambassador to Ethiopia Darren Welch attended the event...


In-Picture

SKY LOOP

As a part of the enormous makeover of the country, a curvacious metal object pops out around Ghion Hotel, Stadium area announcing its presence among the electric poles in the area. Huge structures like these exist around the world serving different purposes and as a country planned for smart cities, the newly upgrades hint the essence of the plan...


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DRIED WEALTH

No matter the inflation or currency swings, food stays a top priority after shelter—though both come at a high cost. Ehel Berenda in Atobis Tera, the backbone of the grain supply, waits for customers making their once-in-a-few-months bulk purchase, unless big events call for food to serve hundreds or thousands. Dried foods like grains and pulses are essential here: mainly because they can be stored well for months, and ensure families have security when times get tough...