Safaricom Ethiopia reported significant commercial growth in the first six months of the 2025 fiscal year (April to September 2024), with notable increases in both mobile (GSM) and M-PESA services. The company’s network and services reached a population coverage of 46pc, growing from 30pc in the previous year. This expansion was supported by the addition of over 1,000 network sites, bringing the total to more than 3,000 across the country. Safaricom Ethiopia saw a surge in its customer base, reaching over 6.1 million 90-day active GSM subscribers, representing a 47.3pc increase from September 2023. Data usage also showed growth, with an average of 6.6GB per month per mobile data user. M-PESA, the mobile money transfer service, experienced remarkable growth, with registered customers increasing sixfold to 8.3 million, leading to a total transaction value of 6.4 billion birr. The company stated plans to launch an affordable smartphone financing scheme.