View From Arada | May 24,2025
Apr 15 , 2023
By Kidist Yidnekachew
The term "influencer" does not represent all social media content creators. I believe an influencer has the capacity to change the opinions of others. Still, not all social media personalities aspire to make a difference, some resorting to making money or promoting their works.
I know people interested in raising topics that stimulate the mind on their online platforms. They are far from gaining views or earning decent money but do it out of passion. They stick to their niche, stay loyal to their segment, and spend a lot of time doing research because they respect their audience. When raising unpopular ideas, they risk putting the information out there, although it might backfire. After all, the majority agreeing with something does not make it a fact.
I often hear them complain about how poorly their channel is doing. These people know exactly what to do to get more views and how to do it, but they would rather maintain integrity.
I once tried to help with ideas for generating more income through a reaction video I came across on YouTube. My friend firmly declined, replying he would rather quit making content than be the kind of creator that adds no value to viewers.
He considered watching reaction videos a waste of time and required no effort to laugh or usually make fake jokes. However, people are prone to subscribe to such effortless work while there is a vast pool of channels to enable growth.
People seeking to learn a skill or acquire information prefer to go to school. No one could deny the ease of access and convenience the Internet provides, although the reliability of the information is up for debate. We live in a society where having two degrees perceives one as more knowledgeable as opposed to having work experience of nearly a decade. There is no way a fresh graduate knows more about a field than someone who has been in the field for years and is engaged with the actual work. Indeed, there are exceptions to the rules, with people who have spent decades in a field turning it into a routine and declining to update themselves, while there are also fresh graduates who are well-read and willing to learn on the job.
Full-time content creation requires energy and time, especially if it is an original one supported by research. There are many contents on an online platform that spike interest and cultivate knowledge whose hard work may have passed unnoticed had it not been for the reactors. Meanwhile, the reactors make a good amount of money just by watching the videos with their audience.
This annoyed my friend because his efforts were lost in vain. People were too busy mindlessly watching reaction videos while he was toiling around to bring handy information that they could actually benefit from. Despite the nominal financial compensation, he failed to get recognition, leading him to believe society is not ready to learn and rather have fun.
Perhaps certain platforms are preferred for entertainment.
We are all overwhelmed with life; the last thing people want to do is turn to the Internet to be bombarded with a chunk of information. They may want to take a break and laugh it out by mindlessly watching funny and reaction videos.
Everyone is entitled to their preferences. The quest for knowledge is not always pleasing; not everyone wants to get on board.
PUBLISHED ON
Apr 15,2023 [ VOL
24 , NO
1198]
View From Arada | May 24,2025
Fortune News | Oct 21,2024
Fortune News | May 29,2023
Fortune News | Apr 28,2024
Commentaries | Aug 25,2024
View From Arada | Jul 17,2022
My Opinion | Aug 10,2024
Radar | Feb 24,2024
Sunday with Eden | May 24,2025
My Opinion | 130761 Views | Aug 14,2021
My Opinion | 127098 Views | Aug 21,2021
My Opinion | 125091 Views | Sep 10,2021
My Opinion | 122775 Views | Aug 07,2021
Dec 22 , 2024 . By TIZITA SHEWAFERAW
Charged with transforming colossal state-owned enterprises into modern and competitiv...
Aug 18 , 2024 . By AKSAH ITALO
Although predictable Yonas Zerihun's job in the ride-hailing service is not immune to...
Jul 28 , 2024 . By TIZITA SHEWAFERAW
Unhabitual, perhaps too many, Samuel Gebreyohannes, 38, used to occasionally enjoy a couple of beers at breakfast. However, he recently swit...
Jul 13 , 2024 . By AKSAH ITALO
Investors who rely on tractors, trucks, and field vehicles for commuting, transporting commodities, and f...
Jun 14 , 2025
Yet again, the Horn of Africa is bracing for trouble. A region already frayed by wars...
Jun 7 , 2025
Few promises shine brighter in Addis Abeba than the pledge of a roof for every family...
May 31 , 2025
It is seldom flattering to be bracketed with North Korea and Myanmar. Ironically, Eth...
May 24 , 2025
Public hospitals have fallen eerily quiet lately. Corridors once crowded with patient...
Jun 15 , 2025
Kegna Beverages on Saturday, June 14, 2025, uncorked its first bottles of Kegna Beer...
Jun 15 , 2025 . By NAHOM AYELE
The federal government presented legislators with a budget proposal for the fiscal ye...
Jun 15 , 2025 . By BEZAWIT HULUAGER
A three-year effort by the Audit Stakeholders Forum to restore fiscal discipline acro...
Environmental authorities have signalled a shift toward regulatory intervention, intr...
Loading your updates...