Aug 10 , 2019
By YOSEPH MERGU ( FORTUNE STAFF WRITER )
With an estimated investment of 40 million Br, Melange Coffee Roasters, a family-owned coffee roaster company has commenced operations in the capital.
Located around Megenagna, the company imported the machinery for 20 million Br from Turkey. Toper, a Turkish company with over six decades in the business, has supplied the roaster unit, while Hyper Mack, another Turkish firm, supplied the packing unit.
Melange Coffee has a capacity of roasting, grinding and packing 7,500Kg of coffee a day. The packing unit has a capacity of packing 1,800 bags, each containing 250gm of processed powder coffee, an hour. All processing is done entirely hands-free.
The machine uses a technology that forces hot air through a screen underneath the coffee beans so that heat is transferred throughout. The roasted beans are then cooled and packaged immediately in degassing bags.
Toper, a Turkish company with over six decades in the business, has supplied the roaster unit, while Hyper Mack, another Turkish firm, supplied the packing unit.
The roasting machine also uses afterburner, environmentally friendly technology, that is free of smoke and odour. The company operates with 40 employees and expects to add 40 more upon becoming fully operational.
Co-founded by Solomon Kassa, a Dutch citizen of Ethiopian origin, and Mulu Legesse in 2013, Melange Coffee will pack the coffee in 250gm, half kilogram and one kilogram bags. It plans to distribute the product to national and international coffee distributors and consumers.
Solomon worked at Starbucks, the giant American coffee retailer, for eight years. In total, he has 18 years of experience in the coffee industry.
"We've got a plan to come up with a standard domestic brand, and we also hope to expand into the export market,” said Solomon, who is also director of operations.
To retail its products, the company has opened two outlet shops at Megenagna and Bole. The owners also plan to increase the number of outlets to seven in the coming year.
In the long run, the company also plans to lease land from the government and have its own coffee farm, according to Solomon.
Such kinds of projects have to benefit those involved in the value chain equally, according to Hussein Mohammed (PhD), a lecturer at Hawassa University's School of Horticulture & Plant Science.
The coffee farmers are benefiting less than the collectors, the collectors are benefiting less than the exporters, and the exporters are benefiting less than the countries that receive Ethiopia's green beans and sell it to end-users by adding their own value, according to Hussein.
"This is a loss in currency,” said Hussein. "Thus, value addition has an immense benefit for the exporters and the country."
Last year Ethiopia earned 763 million dollars from the export of 230,764tn of coffee. The revenue is 70pc of the target. However, the volume is the second highest in Ethiopian history, only beaten by last year's export level. The coffee is produced mainly in Harar, Sidamo, Yirgacheffe and Limu.
PUBLISHED ON
Aug 10,2019 [ VOL
20 , NO
1006]
Radar | Apr 06,2019
Fortune News | Aug 17,2019
Fortune News | Apr 30,2021
Fortune News | Feb 23,2019
Fortune News | Dec 19,2021
Feb 24 , 2024 . By MUNIR SHEMSU
Abel Yeshitila, a real estate developer with a 12-year track record, finds himself unable to sell homes in his latest venture. Despite slash...
Feb 10 , 2024 . By MUNIR SHEMSU
In his last week's address to Parliament, Prime Minister Abiy Ahmed (PhD) painted a picture of an economy...
Jan 7 , 2024
In the realm of international finance and diplomacy, few cities hold the distinction that Addis Abeba doe...
Sep 30 , 2023 . By AKSAH ITALO
On a chilly morning outside Ke'Geberew Market, Yeshi Chane, a 35-year-old mother cradling her seven-month-old baby, stands amidst the throng...
Apr 13 , 2024
In the hushed corridors of the legislative house on Lorenzo Te'azaz Road (Arat Kilo)...
Apr 6 , 2024
In a rather unsettling turn of events, the state-owned Commercial Bank of Ethiopia (C...
Mar 30 , 2024
Ethiopian authorities find themselves at a crossroads in the shadow of a global econo...
Mar 23 , 2024
Addis Abeba has been experiencing rapid expansion over the past two decades. While se...