Holiday Markets Daze, Confuse Consumers
Girum Kebede, 52, would have thought that a net monthly salary of 10,000 Br was sufficient to have a contented living in the not-too-distant past. His monthly earnings are the lifeline for his wife and child. The couple is expecting a second child.
The earning meant that a breadwinner providing for a family of four would not have had much to worry about when going to holiday markets. Such an income would have been enough to cover at least the essentials – butter, vegetables, spices, teff, a chicken, and eggs. Girum now thinks the prospect of buying all these items is akin to a daydream. H...